Myprotein × Zoe Rae
Creative direction, Shoot direction, Campaign assets
For Myprotein’s clothing launch with Zoe Rae, I wanted to connect her approach to training with the collection’s bold colour palette. Performance in Colour brought together the intensity of hybrid training, summer energy and the personality behind the range.
I led the campaign from concept to launch, developing the creative direction, directing the shoot at Club La Santa in Lanzarote, and delivering the asset rollout across site, social and CRM.
Idea & Approach
Performance in Colour connected Zoe’s hybrid training style with the collection’s bold palette. Club La Santa’s blue tracks, white architecture and strong sunlight gave the lime and teal pieces a striking setting.
I directed the shoot to balance running and strength work with relaxed moments between sets. Low angles emphasised movement, tight crops highlighted fit and fabric, and candid interactions brought Zoe’s personality into the campaign.
Result & Impact
Colour became the organising idea. Zoe’s lime greens and deep teals shaped the visual direction, with Club La Santa’s blue tracks, white architecture and palms extending the palette into the setting. Strong sunlight and graphic shadows gave the imagery a distinct summer feel.
I built the shoot around the rhythm of training, from controlled warm-ups to dynamic running and intense hybrid sessions. Low angles, motion blur and tight framing captured the effort, while candid moments brought Zoe’s personality into the story.
Product details and relaxed styling showcased the collection’s fit and versatility. I carried this direction through the campaign design and rollout across site, social and CRM, keeping colour, movement and Zoe central throughout.