Hey, Im James, a Manchester-based Creative Lead and Designer with over eight years’ experience across agency and in-house teams.
Currently at Mprotein, I am the lead designer working on campaign creative, combining hands-on design with creative direction and AI-assisted workflows.
My experience spans sport, fashion and lifestyle. I’m interested in the whole process: finding the idea, shaping the visual language and helping a team carry it through to the finished work.
A creative lead who stays close to the work.
Campaign concepts and visual direction
Hands-on design and art direction
Team leadership and creative development
AI-assisted campaign production

