Nutrition, in motion
Creative direction · AI visual development · Campaign design
A selection of hero films created for Myprotein Nutrition, from flavour-led launches to product and promotional campaigns. My role has varied across the work: directing the creative, supporting wider productions and making films hands-on. Each project finds its own way to make flavour, function or performance feel immediate.
Myprotein x TWIX
An iconic flavour combination brought into the world of protein.
Impact Week Sale
A bold, fast-moving film for a major Myprotein campaign moment.
Protein Iced Match
A refreshing drink moment made playful through colour and movement.
Micronised Creatine
A performance essential brought to life with clarity and confidence.
Impact Whey Protein Milkshake
Dessert-inspired flavour with protein at its core.